Graphic designer · Los Angeles
norma navejas
Packaging, branding, and print design made with an eye for color, typography, and the tiny details that hold a visual system together.
View selected work
Selected work · 01-09
Beauty-forward packaging, thoughtful production design, and a few projects that show the full range.
01
Beauty packaging · Retail display
Sugarluv
A playful beauty system spanning skincare, acne care, facial wipes, and in-store display graphics. Candy color, bold type, and energetic patterning keep the family cohesive across formats.
02
Packaging system · Hair & beauty
Dreamology
A broad product family organized through confident color coding, clear benefit hierarchy, and consistent typography across bottles, jars, and flexible packaging.
03
Baby care packaging · Visual system
Mommy & Me
Soft, approachable care packaging that balances gentle illustration and color with clear product information across individual packs and multipack formats.
04
Cosmetics packaging · Point-of-purchase display
Lavender Stardust
An ultra-feminine, celestial packaging language carried from individual beauty products through secondary packaging and a retail-ready display.
05
Travel care · Packaging family
Travel Bumz
Compact personal-care packaging built for quick recognition, with energetic color blocking and an easy-to-scan benefit hierarchy.
06
Brand identity · Packaging concept
Toyblit
A playful identity and packaging concept that uses bold character, saturated color, and expressive typography to create a collectible feel.
07
Packaging concept · Art direction
Fruity Pop
A bright product lineup that turns fruit flavor into a bold visual system through punchy color, oversized type, and joyful product presentation.
08
Book design · Series system
The Shining / Doctor Sleep
A coordinated redesign for two connected novels, using a restrained visual language to create atmosphere, continuity, and shelf presence across the series.
09
Motion · Poster · Visual exploration
Motion & experiments
Selected experiments in motion, typography, and campaign design. Proof that the system can move, shift tone, and stretch beyond the package.
About
Design that looks good and holds together.
I’m a Los Angeles–based graphic designer specializing in production design, branding, packaging, and print. I create consumer product graphics from concept through final production, including dielines, mockups, layouts, color matching, and marketing collateral.
I care most about the details that make a brand feel intentional: the exact color, the right type, and a visual system that stays consistent wherever it shows up.
Have a project in mind?